CAFFE LUXXE AT THE 71ST GOLDEN GLOBES: 20th Century Fox Guests Treated to Best-Tasting Coffee in Los Angeles

            January 13, 2013 --SANTA MONICA -- Caffe Luxxe, the quintessential Los Angeles lifestyle coffee house, proudly poured its exquisite natural roasts as the exclusive hot beverage purveyor for 20th Century Fox at the 71st Golden Globe Awards, held yesterday January 12, 2014 at the Beverly Hilton Hotel in Beverly Hills.

            Caffe Luxxe was invited to provide coffee in the 20th Century Fox lounge by a senior studio executive who confided that she was a “huge” fan and consumer of the brand’s artisanal brews. Gary Chau, co-Founder of Caffe Luxxe, commented, “We were honored to be invited to have a presence at this legendary event, and flattered when we were told by our fan from 20th Century Fox that she’s a regular and rarely misses a morning at our Montana Avenue location. We love the idea of creating community, and of sharing social vibrancy through our brand.”

            The international A-List crowd gathered in the 20th Century Fox lounge to celebration the nomination of three feature-length releases from the studio, including “12 Years A Slave”, which won the Golden Globes Award for Best Motion Picture, Drama, and received six other nominations including Best Screenplay, Best Director, Best Actor in a Drama and Best Supporting Actor in a Drama. Also representing nominated 20th Century Fox films, “The Book Thief” and “Enough Said” at the awards event, actors, executives, composers, stagecraft artisans and global media mingled and sipped Testa Rossa, the brand’s espresso which has developed a cult-following for its signature dark chocolate and caramel base flavor profile, deepened with a hint of nuttiness, and crowned with a soft floral finish of jasmine.

            Caffe Luxxe, owned by best friends Gary Chau and Mark Wain, first introduced super-premium artisanal hand-crafted coffee to Los Angeles in 2006, beginning with the opening of the first of three Caffe Luxxe locations on the Westside. In 2013, Caffe Luxxe began roasting its own beans at a downtown Los Angeles roastery called Il Laboratorio. Caffe Luxxe beans, often purchased as micro-lots of single-origin beans directly from farmers in Africa, South America and South East Asia, consistently receive top ratings from the respected industry journal, Coffee Review, earning Caffe Luxxe its reputation as LA’s best-tasting coffee among the most discriminating coffee-drinkers in Los Angeles, known as Luxxistas.

 Caffe Luxxe locations:  

- 925 Montana Avenue, Santa Monica 90403 

- 225 26th St (The Brentwood Country Mart), Santa Monica CA 90402

- 11975 San Vicente Boulevard, Brentwood, CA  90049

-  Il Laboratorio is located at 14932 So. Figueroa Street, Gardena, CA  90248.  The roasting operation is open to wholesale customers by appointment.

 Tel:  310-394-2222  www.CaffeLuxxe.com

About Caffe Luxxe

Caffe Luxxe is a lifestyle coffee house with three locations based in Santa Monica and Brentwood. The first to introduce super-premium artisanal hand-crafted coffee to Los Angeles when it started in 2006, Caffe Luxxe has consistently earned best in class ratings for the taste of their coffee.  By creating an atmosphere that encourages community, conversation and connectivity among guests and their family of baristi, these coffee shops are popular favorites among locals. Beans are roasted locally at their own facility Il Laboratorio.