Revolutionary fitness methods and red carpet-worthy hairstyles are transforming a street corner in Brentwood near the already-popular athletic apparel branch of Lululemon.
Thursday's soft opening of world-renowned fitness trainer Tracy Anderson's studio at 11918 San Vicente Blvd. is phase one of a business venture with actress/author Gwyneth Paltrow and famed hairstylist David Babaii for a blow dry bar within, reports Racked.
Click here for photos from Thursday night's soft opening.
The studio is an 8,500-square-foot, Windsor Smith-designed flagship, according to Anderson's spokesman Steven Beltrani.
Phase one of the launch includes a center with five studio rooms, which features advanced sound systems and highly-specific temperature and humidity controls to sweat it out and generate the best results. In addition, the facility offers the newest versions of the Tracy Anderson method’s custom apparatuses, such as the Tracy Anderson’s patented iso-kinetic band system and "The Super G Floor," along with a handful of brand-new innovations. Anderson also includes food and liquid programs to address diet.
Phase two of the Brentwood facility involves a separate building, which will continue to evolve and expand the brand in a number of ways, according to Beltrani, who noted that because the studio must fit seamlessly with busy schedules, they partnered with celebrity hair stylist David Babaii on a blow dry bar.
Babaii's reportedly formed a handful of hairstyles for the studio, ranging from sleek blow-outs to up-dos, faux-bobs, and braids, which he’s perfected on clients like Gwyneth Paltrow, Jennifer Lawrence and Kate Hudson.
One-on-one appointments with David himself are available through special request and salon services are offered exclusively to gym members. Revervations for Anderson's Brentwood studio start at $500, according to her website.