Business & Tech

Chinese Food Delivery That Partnered with Brentwood Restaurant Closes After Criticism

Ching Chong Ling Long Chinese Gourmet Takeout, which took its name from a UCLA student's YouTube video and worked with Palace Restaurant Seafood & Dim Sum, has closed temporarily after criticism over its "racist" business name.

After criticism from state Assembly member Mike Eng (D-Monterey Park) and others, Ching Chong Ling Long Gourmet Takeout—co-founded by two UCLA students who partnered with a Brentwood restaurant—has closed temporarily, UCLA’s student newspaper, The Daily Bruin, reported Monday.

For the full Patch article about Eng’s initial reaction to Ching Chong Ling Long Gourmet Takeout,

The Ching Chong Ling Long business name was taken from a phrase used in a popular YouTube video by former UCLA student Alexandra Wallace that mocked Asians and incited anger and many online parodies.

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“Numerous student groups and faculty members from UCLA have expressed to me their outrage over the name and have deemed it both racist and offensive,” Eng wrote in a letter to UCLA Chancellor Gene Block earlier this month. “Stereotypical phrases such as these perpetuate misunderstandings about Asian-Americans and intensify hurtful sentiments toward this community.”

Eng urged Block to take action against the UCLA students involved with founding the delivery service, which partnered with the Palace Restaurant Seafood & Dim Sum in Brentwood.

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UCLA Student Co-Founders

Palace owner Rachel Lee contacted Ching Chong co-founders and UCLA students Daniel Chen and Kedar Iyer in mid-July and asked them to take down the delivery service site after emails of complaint and media attention as a result of Eng’s letter, according to the Daily Bruin.

“The context was very clear on [our] website,” Chen told the Bruin. “Our aim is to provide Asian food with a serving of humor. It’s no different than the parodies, remixes and songs made in reaction to the video.”

Eng—who earned a law degree at UCLA and started the first class on Asian-Americans and civil rights law in the United States at UCLA—said Tuesday that Block responded to his letter and understood the concerns, though he was unsure whether the school had the authority to discipline the students for the business name.

A university spokesman told The Daily Bruin that the school cannot punish students for what they choose to name their businesses but it is looking into whether Ching Chong violated campus policies that forbid using residence halls for commercial purposes.

Chen, who is still interested in partnering with another Chinese restaurant by the fall, told the Bruin that potential business partners must be willing to keep the name as is.

“We just think that when you have higher education you have a higher standard of tolerance,” Eng told Patch Tuesday. “They go to school to be more educated, not to hearken back to a day when their parents and grandparents were marginalized by racism and stereotypes.”

This article first appeared on San Marino Patch.


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